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Pond Lehocky Stern Giordano, a high-profile Mid-Atlantic workers’ compensation and social security disability law firm is a prolific advertiser. This advertising has led to ever-increasing visibility and awareness for the firm in the region’s legal and business marketplace. Heightened visibility and awareness for a business, however, does not always bring with it the kinds of attention businesses covet. This was the case with a recent article by the Philadelphia Inquirer, which shined a spotlight on Pond Lehocky’s ownership of a pharmacy. The tone of the article was not positive. But the firm’s response to the Inquirer article as well as a second article that ran in this publication demonstrates an effective communications strategy that law firms can employ to engage the media and the court of public opinion when they or their clients are on the receiving end of negative publicity so as to help prevent reputational and business harm.

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