Here we are early in the year, optimism is high and we are committed to making 2014 a more prosperous year. Then we ask, “how” and shake our heads. What can we do differently this year than last year and have a better result? Clearly, we do not want to do the same thing as last year and expect a different result … how Freudian would that be?
An area in which I see so many law firm clients struggle is in the analysis and measurement of their development efforts. Are they engaged in high-impact endeavors in the first place that will support their overall development growth goals? First, they rarely have systems in place to assist them in the imperative of measuring what business development exercises have been worthwhile.
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