Boca Raton, Fla.-based Rocket Matter introduced Rocket X1, a new internet marketing service for law firms, separate from its namesake practice management software as a service, on April 2. Rocket X1 is designed to bring together several "agency" marketing services, such as website design and search engine optimization, under one umbrella.
If you paid attention to internet advertisements the last few years, you may have noticed Rocket Matter’s logo and advertisements on many websites outside of the legal vertical. The "successful" online marketing initiatives of Rocket Matter, said Larry Port, CEO and founder of Rocket Matter and the new Rocket X1 general manager, have culminated into the new marketing services. Port described the new services to provide website design, social media, and email newsletter strategies, search engine optimization consultation, and online content marketing. The new services aim to generate and manage new leads, continued Port, and combine the services traditionally delivered from several internet advertising agencies together with Rocket Matter’s market automation software platform. Rocket X1 will compete with the likes of Lawyers.com, but not Avvo Ignite, said Port.
