Editor’s note: This article is the first in a two-part series.
I am always on the hunt to learn about firms doing new things to market their practices. Overall, firms tend to be rather quiet when it comes to divulging what is really working for them these days. So I took to my colleagues in the legal marketing community and especially to my groups on LinkedIn yes, LinkedIn and asked lawyers, marketers and administrators from firms around the country to share (or boast) about marketing programs that were really doing the job for them. So many replies came in that I needed to write two articles to cover all the great news. Here is part one of some of the replies I got from solo to large firms:
