‘Tis the season of giving.

In the time honored tradition of marketing, this means sending out holiday cards and maybe a firm-branded gift. (The winner so far this year was a “Happy Holidays” snow globe from my favorite PR firm. For some reason it makes me happy to shake that thing and watch the “snow” fall down around the little card signed by everyone that’s tucked inside. I do it about 50 times a day—and I see their logo 50 times a day too. Genius, right?)