The legal marketing industry continues to grow and morph. This viable professional service career may have started with a grounding in client relations (client appreciation event planning) and communication (the infamous holiday card). However, I recently attended the annual Legal Sales and Service Organization (LSSO) conference in Chicago and found the curriculum has evolved. The program ranged from a pricing bootcamp with some of the world’s largest and specialized law firms discussing the Continuum of Fee Arrangements to a “Technology Horizon” presentation that provided a high-level showcase of trending technology solutions, including client intelligence mash-up tools, mobile devices capturing billable time on-the-go, and “gamification”—game thinking and game mechanics in non-game contexts (such as engaging energy clients on issues related to Marcellus shale).


The good old days conjure up memories of simplicity such as (billable hour) x (hours worked) = (client invoice). Welcome to 2014. Although the mathematical equation for profitability has not changed when we ask these questions:

This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.

To view this content, please continue to their sites.

Not a Lexis Advance® Subscriber?
Subscribe Now

Not a Bloomberg Law Subscriber?
Subscribe Now

Why am I seeing this?

LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.

For questions call 1-877-256-2472 or contact us at [email protected]