We have all been in a situation where a fair, equitable offer is extended by the other side and our client refuses to accept. The familiar responses—”I want my day in court,” and, “I won’t settle unless I walk away with X”—are predictable and all too common. Despite our efforts to educate our clients on the risks of rejecting a settlement and proceeding to trial, it can seem impossible to convince a stubborn client that he or she is making a poor decision.

Valuing a personal injury case is an arduous and uncertain task. Convincing a client that his or her case is worth significantly less than he or she believes is even more challenging. The majority of personal injury cases do not have enough value to retain a professional focus group.