With fewer and fewer reporters on staff and the influx of good story ideas fighting for limited editorial space, earning the interest of the media has never been more difficult. As a result, content marketing, which can be defined as the process of generating your own quality online content, has risen in popularity as an effective way to reach your or your firm's target audiences. I will first describe what is driving the demand for content. Second, I will discuss how to build your own content. Third, I will go over a number of different types of content that you should consider developing. Finally, I will explain different ways to effectively distribute your content to your target audiences.
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