X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

There is little question that social media sites like Twitter, Facebook and LinkedIn have become a critically important method of connecting brands and consumers. According to an eMarketer report, nearly three out of four small businesses use social media marketing. An effective social media marketing campaign can increase customer loyalty and brand perception. At the same time, businesses that maintain a social media presence run the risk that employees might use the company Facebook page as an online water cooler to vent their employment frustrations, or claim ownership of work-related Twitter accounts. Both in the context of maintaining and developing a social media presence and in regulating employee conduct through social media workplace policies, businesses could fall into some pits, including the risk of litigation and damage to brand and reputation, and must take the proper steps to protect the business’ interests.

This content has been archived. It is available exclusively through our partner LexisNexis®.

To view this content, please continue to Lexis Advance®.

Not a Lexis Advance® Subscriber? Subscribe Now

Why am I seeing this?

LexisNexis® is now the exclusive third party online distributor of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® customers will be able to access and use ALM's content by subscribing to the LexisNexis® services via Lexis Advance®. This includes content from the National Law Journal®, The American Lawyer®, Law Technology News®, The New York Law Journal® and Corporate Counsel®, as well as ALM's other newspapers, directories, legal treatises, published and unpublished court opinions, and other sources of legal information.

ALM's content plays a significant role in your work and research, and now through this alliance LexisNexis® will bring you access to an even more comprehensive collection of legal content.

For questions call 1-877-256-2472 or contact us at customercare@alm.com

ALM Legal Publication Newsletters

Sign Up Today and Never Miss Another Story.

As part of your digital membership, you can sign up for an unlimited number of a wide range of complimentary newsletters. Visit your My Account page to make your selections. Get the timely legal news and critical analysis you cannot afford to miss. Tailored just for you. In your inbox. Every day.

Copyright © 2017 ALM Media Properties, LLC. All Rights Reserved.