X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

One of the toughest challenges new lawyers face when starting their careers is building a client base and a book of business. While not the first thing on a new lawyer’s mind, you can almost be certain that this is the first benchmark the new lawyer’s firm will set. It is never too early to lay the groundwork for what will one day become your book of business. Law firms invest in new lawyers that have the promise and the tenacity to build a profitable book of business. A marketing mindset is also an excellent competitive advantage for young lawyers with a willingness to market themselves from the very beginning and to think outside the box in marketing and networking. The time demands of young associates are extremely limiting, and young lawyers need to be selective and strategic in the marketing and networking opportunities that they choose to pursue. This article provides some helpful tips and lessons learned in the process of beginning to build your book of business from the first day of practice.

You Are a Salesperson

After the grueling years spent in law school and an entire summer spent studying for the bar exam, the last word young lawyers would use to describe themselves is “salesperson.” However, this is probably the most accurate description of young lawyers. While lawyers need not be the next Willy Loman, in the most basic sense, a successful lawyer must be a good salesperson. Your job is to convince prospective clients that you have the knowledge and the skill to provide them with services they truly need.

This content has been archived. It is available exclusively through our partner LexisNexis®.

To view this content, please continue to Lexis Advance®.

Not a Lexis Advance® Subscriber? Subscribe Now

Why am I seeing this?

LexisNexis® is now the exclusive third party online distributor of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® customers will be able to access and use ALM's content by subscribing to the LexisNexis® services via Lexis Advance®. This includes content from the National Law Journal®, The American Lawyer®, Law Technology News®, The New York Law Journal® and Corporate Counsel®, as well as ALM's other newspapers, directories, legal treatises, published and unpublished court opinions, and other sources of legal information.

ALM's content plays a significant role in your work and research, and now through this alliance LexisNexis® will bring you access to an even more comprehensive collection of legal content.

For questions call 1-877-256-2472 or contact us at customercare@alm.com

ALM Legal Publication Newsletters

Sign Up Today and Never Miss Another Story.

As part of your digital membership, you can sign up for an unlimited number of a wide range of complimentary newsletters. Visit your My Account page to make your selections. Get the timely legal news and critical analysis you cannot afford to miss. Tailored just for you. In your inbox. Every day.

Copyright © 2017 ALM Media Properties, LLC. All Rights Reserved.