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Advancement in a law firm 20 years ago was relatively simple: If you worked hard, did a good job and played nice with your colleagues, chances are you would advance and even make partner. Today, increased competition and trying economic times have shattered this notion. Now, in most firms, you need to work hard and generate business to advance. To obtain new clients, you must market yourself and your firm by spending countless hours at functions, lunches and networking events. The mounting pressure to generate business has increased the amount of nonbillable work required of young lawyers who must manage their billable requirements at the same time.

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