One of the biggest inhibitors to internal engagement on media relations matters is a discrepancy between what is attainable and what is expected. Managing internal expectations is perhaps one of the most critical elements of any media relations program for law firms.
Attorneys may shy away from media relations outreach activities for any number of reasons. Perhaps they tried it before and it didn’t seem to get the desired results. Or limited time availability could be a deterrent. At the same time, there are many attorneys who do find the time to engage in media relations matters and they seem quite satisfied with the level of commitment versus the returns on their marketing efforts. So what’s the issue?
Managing Expectations
This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.
To view this content, please continue to their sites.
Not a Lexis Subscriber?
Subscribe Now
Not a Bloomberg Law Subscriber?
Subscribe Now
LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.
For questions call 1-877-256-2472 or contact us at [email protected]