One of the hottest areas of law firm marketing today is one-on-one coaching. I have been providing this service to clients for years. But I am here to tell you that many lawyers do not need a coach to do some successful marketing. Business development has a very simple formula and once you know it, you can repeat it over and over again to grow your practice.

So, what’s the secret formula? Before I tell you, bear this mind. For this to work:

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