As graduated law students take and pass the bar exam and begin their first “real” job as a new associate attorney, it is not too soon to begin developing key behaviors and ways of thinking that will prove essential to their success as a lawyer. By understanding and learning how to implement critical business development and marketing principles on day one of their legal careers, new lawyers can sow rich seeds for their professional futures.

Practicing law in a highly competitive and 24/7 global economy, lawyers no longer have the luxury of simply being a smart and skilled legal practitioner. Lawyers who genuinely desire to succeed recognize this reality and are prepared to take bold steps early in their careers to learn how to become self-sustaining in their practices and develop their own clients.

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