Have you ever looked forward to sitting through a PowerPoint presentation? Neither have I. That’s because most make a root canal sound appealing. But here’s the surprising thing: They don’t have to be boring. In fact, presentations don’t even have to be given in PowerPoint.
Presentations are inevitable, but by using smart techniques that professional presenters use, they don’t have to be tortuous for your audience and can actually work as an effective marketing tool for your firm. When you are given an opportunity to give a presentation, be it a CLE course, firm overview to a professional organization, a legal clinic, client presentation, etc., think of it as a business development opportunity. No matter the audience, giving a presentation allows you the opportunity to make a real, in-person connection that’s not possible with many other business development tactics.
