Financial statements are one mechanism in which to provide insight into a company’s financial health. However, management may not be satisfied that this information clearly reflects their business, including how it is run. Therefore, to supplement financial statements, management may provide another view of their company by disclosing alternative financial measures. This alternative information cannot be used to distort reality and must be presented in accordance with specific rules and guidelines.

All publicly traded companies are required to prepare their financial statements in accordance with generally accepted accounting principles, or “GAAP.” GAAP are standardized principles created by the Financial Accounting Standards Board and governed by the U.S. Securities and Exchange Commission (SEC). There may be instances when the information presented in a public company’s GAAP-based financial statements and footnotes to the financials are not deemed by Management to represent a complete picture of the company’s business and financial performance. Therefore, non-GAAP measures complement what is disclosed in a company’s GAAP-based financial statements.