Fox Rothschild is looking to optimize its growth in the coming year, promoting former intellectual property chair Dianna El Hioum to the newly created position of chief growth strategist.

El Hioum, based in New York, will be overseeing the firm’s newly added strategic growth committee of six senior partners, whose goal is to continue promoting the Am Law 100 firm’s rapid development under current chair Mark Silow by managing recruitment and integration of lateral hires.