It’s easy to think the only type of thought leadership law firms should publish is the kind that touches on the areas of law their lawyers practice or the industries they serve.

But there’s another type of thought leadership that firms can publish that can position them as authorities and help them build relationships with clients and referral sources as well as other equally important audiences, such as lateral attorneys, lateral staff, judicial clerks and law school students.

The Case for a Thought Leadership Program for Your Law Firm’s Executives