The lateral hiring market in Pennsylvania is more active than most have ever seen it before, and making sure firms stay competitive means managing partners and legal recruiters are spending more and more time seeking out and wooing talent.

For the past six months, demand for high-end associates has been climbing to the point where now there is more demand for the work than there is talent in the market. As the face of the law firm, that means managing partners and leaders involved in the hiring process have upped the time they spend traveling, and wining and dining, new recruits. Firm leaders are trying new tactics as well.