I try to help lawyers and law firms every day make more money—that’s my job and I love it. Unfortunately, I have seen the good, bad and really ugly go down—where lawyers just—to put it frankly—shoot themselves in the foot and sabotage all the good I have advised them to do. And I have heard stories from my colleagues in the bar of things they did that unfortunately went south—badly.

So here is my top-10 list. Please don’t do these things:

  • Don’t try at all to personalize your service to your clients.