Lateral partner hires at Locke Lord are now recording introductory videos in a pandemic-spurred twist that one legal marketer called the "absolute wave of the future."
January 27, 2021 at 12:23 PM
1 minute read
The original version of this story was published on Texas Lawyer
When Locke Lord announced the hiring of Mia Lorick in Houston, the press release came with a link to a short introductory video about the new litigation partner, a marketing tool that arose from the firm’s internal use of video and Zoom calls during the COVID-19 pandemic.
“This year has opened us to new opportunities, a fresh modern approach, humanizing everything … That’s where this is going,” said Katie Ambrosio, chief marketing officer at Locke Lord.
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Locke Lord offices in Washington, D.C. September 14, 2016. Photo by Diego M. Radzinschi/ALM
