In the early days of the COVID-19 pandemic, when state and local shutdown orders were flying fast and creating an unparalleled level of uncertainty, Chester County-based Gawthrop Greenwood decided to fight the confusion by connecting with clients virtually and giving as much advice and up-to-date information as possible.

Now, nearly a year later and with a vaccine on the way, the project that began as a way to combat a crisis seems to have not only expanded the firm’s online presence, but could also address the problem most firms are now facing: marketing in a world with limited physical contact.