Hindsight is (thankfully) 2020. And with such a tumultuous year in the rearview, many are cautiously optimistic about what 2021 will bring. But hindsight bias also teaches us that individuals tend to perceive past events as more predictable than they were. The resulting overconfidence tempts us to rest on our laurels rather than focus on the evaluation and implementation of lessons learned. One such lesson for attorneys and the legal industry as a whole is the critical importance of crisis communication as both a business imperative and a competitive advantage.

We took a look back at the lessons learned in 2020 and provide these insights on the trends that law firms and their attorneys must embrace going forward.

Standout Legal Counsel Puts Strategic Communication First