To say that the COVID-19 pandemic has accelerated the development and use of technology in all aspects of our life—personal and professional—borders on an understatement. Technology drives how we work, learn and play, how we shop, how we interact with family and friends, how we receive health care. And more than ever in the “new now,” technology drives the way you deliver legal services, how you interact with clients, and how you market yourself.

Technology provides both opportunities and challenges for marketing and business development. Knowing and understanding what these are and how to deal with them is the key to success now and for whatever the new next might be.

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