The writing is on the wall. Change is among us in the legal industry. In the midst of the COVID-19 pandemic, the need for change is at the forefront of our agendas as law firms, lawyers, legal marketers and consultants in the legal space focus on near-term pressures while laying the groundwork for long-term success. From deepening trust with clients, to prioritizing practice groups such as labor and employment, bankruptcy, tax, and litigation, to strengthening business models, communication plans and nurturing employees, law firms must change to sustain value. In this article, we highlight some of the recent efforts made by law firms and the Legal Marketing Association to drive change.

The Legal Marketing Association’s newly formed group called the Professional Advocacy Working Group comes at a good time. The group’s mission is to focus on advancing the legal marketing profession and raising the profile of lawyers, legal marketers and consultants working in the legal space as they drive new efforts to generate revenue.

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