As I do a few times a year, I’m headed to New York City next month for a client onsite workshop. While I’m there, I will sit in a cozy conference room and meet, one on one, with lawyers—about a baker’s dozen in all. I’ll talk to junior associates and senior partners, new hires and lawyers who have been at the firm for a decade or more. We’ll chat for about 30 minutes or so.

At the end of those 30-minute sessions, my goal is that those lawyers will have (or be well on their way to having ) an effective and engaging professional bio.