Kathleen M. Kline, left, and Justin J. Prochnow, right, of Greenberg Traurig.
A few different trends have emerged over the past year or so in the field of craft beer, and in related industries. Indeed, the alcoholic beverage landscape looks much different as we enter 2020 than it did at the beginning of last decade. Hazy IPAs have surged in popularity, as have hard seltzers. Breweries have begun adding hemp and cannabis to beverages, as these substances have increased their footholds on legality. Aside from adding things to beer, market demand for more health-conscious beverages has led to a separate trend, in breweries taking things—namely, alcohol and calories—out of beer.
As alcoholic—and nonalcoholic—beverage makers strive to keep up with customer demand, they must also make sure to stay within the bounds of the law. The new decade should offer both opportunities and challenges for the craft beverage industry.
