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Ioana Good, left, senior business development and communications manager at Lowndes, and Jessica Haarsgaard, right, business development manager at Burr & Forman. Ioana Good, left, of Lowndes, and Jessica Haarsgaard, right, of Burr & Forman.

In a world of globalization, technology and ever-evolving customer demands, change has shifted from a specialty to an imperative trait of today’s business leaders. This message resonated at the annual Legal Marketing Association Southeast Conference themed “Change Agents” in Birmingham, Alabama, which generated well over 200 attendees, speakers and sponsors from all over the United States. With key speakers such as Eddie Hartman, co-founder of LegalZoom and partner at Simon Kucher & Partners; Natalie Bolling, senior employment attorney at Vulcan Materials Co.; Erica Sheffield, senior counsel at Honda Manufacturing; and Aldos Vance, general counsel at Altec Industries, the importance of change and diversity in the legal industry stood firm.

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