From a prominent Big Law partner apologizing and deleting his Twitter account after tweeting “rot in hell” to a White House staffer, to a police department firing 13 officers for offensive Facebook posts, social media can cause a host of public relations problems for many enterprises.

But the possibility of going viral for all the wrong reasons hasn’t lead to law firms actively monitoring lawyers’ and staff’s social media activity. Instead, they are relying on social media policies that require posts maintain attorney-client privilege.