Corporate America is rejecting President Donald Trump’s transphobia. A coalition of America’s biggest companies, including Google, Amazon, Nike, Microsoft, Apple, Coke and Pepsi, are coming out against Trump’s insidious efforts to erase transgender, gender nonbinary and intersex people from existence, and have written a letter.

It’s a bold and necessary move, especially when the money is often the only thing some politicians will listen to. These companies, like JPMorgan Chase, Marriott International, Twitter and the Dow Chemical Co., employ nearly 4.8 million people and generate in excess of $2.4 trillion in annual revenue.