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Wayne Pollock. Wayne Pollock, Copo Strategies

For the longest time, the life of a lawyer’s cease and desist letter was an unpleasant one. For one, the letter was typically written too quickly to allow for important considerations such as, oh, readability and persuasion. And oftentimes, cease and desist letters were full of bluster and, shall we say, questionable assertions of law and fact. But the cruelest injustice for our old pal the cease and desist letter was that it was often banished to a life of loneliness during which it never truly saw the world. While it was being drafted, it probably only jumped from one lawyer’s desk or computer to another lawyer’s desk or computer, with a rare detour to a client’s desk or computer. Once it was sent to its recipient, it likely spent its time in the dark corner of a manila envelope, redweld or email inbox. It was surely an unpleasant life.

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