Covering corporate law departments and in-house attorneys for Texas Lawyer and other ALM publications, reporter Kristen Rasmussen profiles Raymond Ferrell, executive vice president, general counsel and corporate secretary at DexYP. DexYP provides local business automation software and digital and print marketing solutions to more than 500,000 local businesses, enabling them to compete and win in today’s on-demand economy.

The company’s flagship product—Thryv—allows local businesses to automate the business functions they performed manually in the past or never performed. These include building a digital customer list, communicating with customers via email and text, updating business listings across the internet, accepting appointments, sending notifications and reminders, managing ratings and reviews, generating estimates and invoices, processing payments and issuing invoices and coupons.