It is no secret that the world is seeing a decline in opportunities for media exposure through the traditional outlets of television, radio and newspapers. In fact, according to the Pew Research Center’s 2013 State of the News Media report, the newspaper industry is little more than half the size it once was and the number of nightly news viewers in the United States has shrunk by 52.6 percent since 1980. While this decline has coincided with a crop of new media outlets and platforms for communicating news (namely social media, smartphone apps, hyperlocal news websites and blogs), traditional outlets are still viable and valuable.
Reaching them, however, is not so simple. So how do you compete in an increasingly competitive environment to have your story covered?
