Starting, running and managing a law practice is no easy task, and often requires engagement with professionals. But there are some things you can do yourself to help generate new business. First, get a handle on how the firm is perceived in the media and what can be done to increase your exposure or improve your reputation. Second, be aware that ongoing practices — like sending a bill to a client — can be re-engineered to produce powerful marketing tools. And when you are ready to grow your practice, consider the trade-offs between engaging a recruiting firm or doing it on your own.
This month’s Your Business report features articles with tips for attorneys looking to increase business and grow their practice. Follow the links to read articles from our expert contributors on some techniques that may make the day-to-day of running a firm a bit easier.