X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

The presidential election offers practical lessons to companies planning to profit from Big Data. The data-driven get-out-the-vote operations illustrate the four steps in Big Data: (i) data collection; (ii) analytics based on the data collected; (iii) business decisions based on the analytics; and (iv) converting the decisions into business outcomes. Analyzing data and making decisions without translating them into specific outcomes — such as getting the right voters (customers) to vote (purchase products) — short-circuits the business use of Big Data.

ALM Legal Publication Newsletters

Sign Up Today and Never Miss Another Story.

As part of your digital membership, you can sign up for an unlimited number of a wide range of complimentary newsletters. Visit your My Account page to make your selections. Get the timely legal news and critical analysis you cannot afford to miss. Tailored just for you. In your inbox. Every day.

Copyright © 2017 ALM Media Properties, LLC. All Rights Reserved.