An attorney who’s a hard-core Dallas Cowboys fan might own, say, a few jerseys and a player-autographed ball, plus season tickets. But then there’s Bob Bragalone, who’s in a class by himself.

The managing partner of the Dallas office of Gordon & Rees has filled the 4,000-square-foot basement of his North Dallas home with rare Cowboys memorabilia that dates back to the team’s launch in 1960.
“I started collecting stuff when I was a little kid. And after law school, when I had a little bit of disposable income, it exploded,” Bragalone said.
Bragalone’s extensive collection includes Cowboys Super Bowl rings, a game-worn fedora from legendary coach Tom Landry, and quarterback Roger Staubach’s 1970s Texas Stadium dressing-room cubicle. These items and more have brought him plenty of media attention inside Big D. Recently, they drew a visit from a NBC Sports Network crew, which came by to film Bragalone’s collection. It will be part of broadcaster Bob Costas’ look at the Cowboys in 1963 when President John F. Kennedy was assassinated in Dallas.
“NBC decided they wanted to do this story about the assassination’s effect on the team. They asked if I have anything from 1963, and I said, ‘Are you kidding me? I have all that and more,’ ” Bragalone said.
So the crew spent hours filming “bobble head dolls, pennants, souvenirs—all sorts of things that represented the team at that time,” Bragalone said.
Those items are now commonplace in today’s massively marketed National Football League, but that wasn’t so in 1963, Bragalone noted. The league’s marketing arm was still young in 1963, and there wasn’t that much out there as far team-sponsored merchandise, he said.
Look for Bragalone’s Cowboys stuff on “ Costas Tonight Special—No Day for Games: The Cowboys and JFK.” It debuts Nov. 20 on NBC.
But don’t look for Bragalone himself to appear on the show. He says he couldn’t tell the film crew much about the ’63 Cowboys season from personal experience.
“They’re like ‘How old were you?” Bragalone says. “And I was like: ‘negative one’.”