"It really can be a jury of peers," says Dallas lawyer Robert Coleman, who scored a take-nothing jury verdict May 2 on behalf of an accounting firm. He and Lee L. Cameron Jr. worked during voir dire to seat a potential juror who previously worked for an accounting firm.

The defense lawyers, partners in Wilson, Elser, Moskowitz, Edelman & Dicker, didn’t use a jury consultant. But they needed a jury that could stay tuned in to questions, for example, about when and if Generally Accepted Accounting Principles should be applied.