The legal field is a dynamic one: Laws change constantly, new practice areas develop and business models change. Attorneys already are running to keep pace. While they may not want to write software code or learn the basics of website development, a static, bland website is not a viable option.
With the explosion of lower-cost, consumer-friendly technology in the United States, Americans who, in the past, turned to the Yellow Pages to find an attorney are now using Internet search engines. This shift from obtaining a listing with a firm’s name and telephone number to the far more involved series of decisions involved in producing a full-service website has many practitioners scrambling.
