"People on TikTok—and you could say the younger generation generally—there's an authenticity they crave. They don't want the lawyer on the billboard," Thomas Bosworth said.
February 01, 2023 at 11:27 AM
10 minute read
Bureau Chief
The original version of this story was published on The Legal Intelligencer
The traditional law firm paradigms of clients coming in through rainmaking partners or institutional advertising are now being turned on their head, thanks to the disrupter dynamics of social media.
Look no further than the ongoing dispute between the preeminent Philadelphia-based personal injury firm Kline & Specter and its 33-year-old former associate with a sizable presence on TikTok who was recently fired from the firm.
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(L-R) Ethen Ostroff of Ostroff Law, Thomas Bosworth of Kline & Specter and Eric Pacifici of SMB Law Group. Courtesy photos
