As we celebrate Women’s History Month, we reflect on the trailblazers who opened doors for us in any and every industry. We all have challenges and success stories to share. As a female insurance coverage attorney and the founder of Perry Law, one of my challenges comes from marketing my firm in the legal industry and creating campaigns that represent our identity. My belief is that women must find ways that make us stand out in an industry predominantly dominated by men.
In the marketing industry, there have been many women trailblazers who forged a path for us to follow. Anna Bissell was the first female corporate CEO in 1889 and used marketing to make her husband’s carpet sweeper a household name. Madam C.J. Walker was America’s first female self-made millionaire with her line of Black hair care products. More recently, Jacqueline Parkes became the first female chief marketing officer in professional sports in 2008 and then later CMO and EVP of Digital Studios for Viacom’s VH1, MTV and Logo networks.