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Everyone hopes and expects that the legal marketing content they put into the world is great. While there is a lot of mediocre legal content, the expectation is that none of it was meant to be that way. Every law firm, every legal marketer strives to generate and publish meaningful, memorable work.

Great legal marketing content should have the ability to resonate with everyone. It needs to resonate with the lawyer because if it doesn’t then the message you’re sending isn’t genuine. It needs to resonate with your audience because if it doesn’t then it’s a waste of your time and theirs. 

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