Greg was Acme Corp.’s best and most productive sales representative.  He knew how to connect with clients and cultivate relationships that resulted in sales. Greg easily accounted for 10-15% of the company’s revenue.

Greg’s performance really took off after the company implemented its social media outreach program, which required all sales representatives to sign up for a LinkedIn account. The company provided extensive training to Greg and his co-workers on how to effectively use social media to identify, connect and convert leads. Sales representatives were required to give the company unfettered access to their social media accounts.