Let’s get two obvious points out of the way right up front, so we can get to the part of this article that helps one grow their law firm—not just “despite” the pandemic, but because of it.

First, the pandemic has definitely changed the thinking of many small-business owners. Our economy is in deep trouble and small businesses, which are a firm’s clients and the employers of its clients, are at great risk. That means law firms can be at risk. Time for a new way of thinking about the business of how to manage a small law firm.