When Amy Osteen launched her virtual law firm April 2 in Plano, Texas, she thought she had picked out the perfect name—Outside CLO—to refer to the chief legal officer work she would be doing for her clients.

Amy Osteen, Outside CLO, Plano. (Courtesy photo)

But Osteen, most recently chief legal officer of Rug Doctor, said she was surprised and disappointed to receive a letter from the State Bar of Texas Advertising Review Board last week, notifying her that it considers Outside CLO to be a trade name, which is not permitted in Texas under current ethics rules.

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