Litigation is grueling in the best of circumstances. But even with strong legal claims, smooth discovery, and compelling evidentiary issues, one of the most difficult aspects of litigation is managing expectations and making unpopular decisions.

Jury consultants, including the Hollywood-created ones, invest their blood, sweat and tears into helping clients prevail. And many times, we offer our sage counsel by providing the trial team, the end client, and witnesses with a much-needed dose of reality. All of this plays out in this week’s episode of “Bull.”