Budweiser’s “Puppy Love” Super Bowl XLVIII commercial.
The AIDA method, so effective in selling everything from beer to Chryslers, is equally applicable to lawyers.
December 28, 2018 at 06:00 AM
1 minute read
One of my favorite Super Bowl commercials is Budweiser’s “Puppy Love” (2014), an adorable tale of a Labrador puppy and a Clydesdale who become best friends. If you don’t immediately know what I’m talking about, hop on YouTube right now and take a quick peek.
I’ll wait.
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