Find out how B2B marketers in the legal, financial, insurance, and commercial real estate markets are getting 3x to 6x better engagement using advanced digital advertising strategies. Product and market experts from ALM will present case studies and practical information on how a new generation of display advertising solutions is driving leads and awareness in specialized vertical markets.
With many individuals still working remotely and live events slowly ramping up later in the year, 60 percent of organizations are increasing their digital marketing budgets, according to a recent survey from market researcher, Outsell.
However, caveats abound: Spending will not get back to pre-COVID-19 levels for another year or two and customers are evaluating every penny of marketing spend, the survey added. One idea from Law.com: our new high-impact ad units which offer 3x to 6x the engagement of traditional ROS advertising.
During the pandemic, our Law.com customers have been doubling down on performance marketing including significant increases in co-branded emails, webcasts, and lead-generation since April. For 2021, customers are leaning to more targeted performance marketing offerings including intent-driven ABM digital engagement programs.