Apparently, the joke wasn’t that funny. At least not enough for U.S. District Judge Jesse Furman of the Southern District of New York to grant attorney fees and costs to a company that prevailed against fashion icon Louis Vuitton’s copyright infringement suit on parody grounds.

My Other Bag, as its name suggests, created a line of products using the popular “My other car is a …” bumper-sticker refrain to parody the upscale fashion brand. The unamused Louis Vuitton sued the bag pranksters for trademark infringement, trademark dilution, and copyright infringement.

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