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Wab Kadaba

Three-dimensional printing, or additive manufacturing, or even digital manufacturing, whatever your preferred term, hit the “peak of inflated expectations” point of the Gartner Hype Cycle a year or two ago. Now that expectations for the technology have settled back to earth, some manufacturers are breathing a sigh of relief and relegating the technology to a future they don’t need to think about yet.

This could be a mistake.

It is precisely at this moment that additive manufacturing is beginning its assent from over-hyped futurism to practical reality. Incumbent manufacturers in all sectors should be prepared—their businesses may be disrupted just like the incumbent content industries were disrupted by the Internet.

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