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Anheuser-Busch brewery in St. Louis, Missouri. Photo credit: PhilipR/Shutterstock.com

Not long after Anheuser-Busch InBev rolled out Bud Light ads featuring the now popular “Dilly Dilly” catchphrase, a Minneapolis pub began selling a “Dilly Dilly” IPA. Rather than send a typical cease and desist letter, the brewing company instead sent a town crier to deliver a more lighthearted request to keep use of the phrase to a limited run.

AB InBev’s move follows a handful of recent so-called “nice” cease and desist letters. In August 2017, Netflix Inc. counsel Bryce Coughlin sent a note to an unauthorized “Stranger Things” pop-up bar, asking that the Chicago establishment restrict the run of the pop-up to the planned six weeks. “[P]lease don’t make us call your mom,” Coughlin wrote.

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Jennifer Williams-Alvarez

Jennifer Williams-Alvarez is based in New York and covers corporate law departments.

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