X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.
Anheuser-Busch brewery in St. Louis, Missouri. Photo credit: PhilipR/Shutterstock.com

Not long after Anheuser-Busch InBev rolled out Bud Light ads featuring the now popular “Dilly Dilly” catchphrase, a Minneapolis pub began selling a “Dilly Dilly” IPA. Rather than send a typical cease and desist letter, the brewing company instead sent a town crier to deliver a more lighthearted request to keep use of the phrase to a limited run.

This content has been archived. It is available exclusively through our partner LexisNexis®.

To view this content, please continue to Lexis Advance®.

Not a Lexis Advance® Subscriber? Subscribe Now

Why am I seeing this?

LexisNexis® is now the exclusive third party online distributor of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® customers will be able to access and use ALM's content by subscribing to the LexisNexis® services via Lexis Advance®. This includes content from the National Law Journal®, The American Lawyer®, Law Technology News®, The New York Law Journal® and Corporate Counsel®, as well as ALM's other newspapers, directories, legal treatises, published and unpublished court opinions, and other sources of legal information.

ALM's content plays a significant role in your work and research, and now through this alliance LexisNexis® will bring you access to an even more comprehensive collection of legal content.

For questions call 1-877-256-2472 or contact us at customercare@alm.com

Jennifer Williams-Alvarez

Jennifer Williams-Alvarez is based in New York and covers corporate law departments.

More from this author

 

Information Security Law: Control of Digital AssetsBook

An essential tool for any lawyer or businessman concerned about liability from data security breaches or SOX violations. Warren E. Agin, Swiggart Agin, LLC I...
Get More Information

 

ALM Legal Publication Newsletters

Sign Up Today and Never Miss Another Story.

As part of your digital membership, you can sign up for an unlimited number of a wide range of complimentary newsletters. Visit your My Account page to make your selections. Get the timely legal news and critical analysis you cannot afford to miss. Tailored just for you. In your inbox. Every day.

Copyright © 2019 ALM Media Properties, LLC. All Rights Reserved.